As enterprises race to build AI-powered products and services, APIs are becoming more than technical interfaces. They are the foundation for new business models, partner ecosystems, and scalable digital distribution. But turning APIs into trusted, monetizable products inside a large enterprise is not just a technical challenge. It requires alignment across product strategy, privacy, governance, architecture, commercial models, and partner onboarding.

In this session, we will share lessons from helping take the TELUS API Marketplace from inception to launch, with a focus on the real-world decisions required to operationalize external-facing APIs in a complex enterprise environment. The talk will explore how we approached marketplace design, organization vetting, consent and trust considerations, commercialization, and the challenge of making technical capabilities usable and valuable for partners.

Rather than presenting a marketplace as a storefront alone, this session will frame it as a trust architecture for the AI economy: a system that must make access safe, scalable, and commercially viable. Attendees will leave with a practical playbook for evaluating which enterprise capabilities can become API products, how to design governance into the product from day one, and how to bridge the gap between technical possibility and market adoption.