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Nataliya Portman
Senior Data Scientist,
CBC/Radio-Canada

ABOUT THE SPEAKER:

Nataliya Portman, Ph.D., is the Lead Data Scientist at CBC/Radio-Canada, where she builds intelligent systems to connect Canadians with meaningful content. With a career spanning neuroscience, biotech, automotive, and digital media, Nataliya leverages her expertise in advanced statistics, machine learning and AI to drive actionable business results. A University of Waterloo Applied Mathematics Ph.D. and former postdoctoral researcher at the Montreal Neurological Institute, Nataliya remains a dedicated advocate for math education.

TALK TITLE:

High-Precision Targeted Audience Discovery with Gen AI

TRACK:

Technical / Engineering Talks

SUB TOPIC:

LLM Prompt Engineering & Evals

ABSTRACT:

In this talk, I will showcase AI system that seamlessly integrates into our CDP platform and performs classification of users into categories according to their interests. I will focus on the GenAI prompt that acts as a high-precision reasoning engine uncovering consistent interaction patterns even when a user’s true interest is buried under other content. The prompt’s true value lies in its ability to find genuine enthusiasts who don’t engage through traditional channels like email – allowing us to reach out through a different channel.

WHAT YOU’LL LEARN:

  1. Design AI system to be seamlessly integrated with the organizational data architecture.
  2. For prompt engineering, provide clear and concise guidelines as to how you want your AI model to reason; for classification purposes, ensure that class definitions are mutually exclusive; avoid few shot approach (unless it is necessary) since it makes your model “overfit”.

Who Attends

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Researchers/Academics
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2023 Event Demographics

Technical practitioners working directly with ML/AI systems
0 %
Currently Working in Industry*
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Attendees Looking for Solutions
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Currently Hiring
0 %
Attendees Actively Job-Searching
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2023 Technical Background

Expert/Researcher
14%
Advanced
37%
Intermediate
28%
Beginner
7%

2023 Attendees & Thought Leadership

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Business Leaders: C-Level Executives, Project Managers, and Product Owners will get to explore best practices, methodologies, principles, and practices for achieving ROI.

Engineers, Researchers, Data Practitioners: Will get a better understanding of the challenges, solutions, and ideas being offered via breakouts & workshops on Natural Language Processing, Neural Nets, Reinforcement Learning, Generative Adversarial Networks (GANs), Evolution Strategies, AutoML, and more.

Job Seekers: Will have the opportunity to network virtually and meet over 30+ Top Al Companies.

Ignite what is an Ignite Talk?

Ignite is an innovative and fast-paced style used to deliver a concise presentation.

During an Ignite Talk, presenters discuss their research using 20 image-centric slides which automatically advance every 15 seconds.

The result is a fun and engaging five-minute presentation.

You can see all our speakers and full agenda here

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